In partnership with Lewis Advertising, Hall or Nothing Designs concepted and storyboarded what would later become these TV spots for Granville Health System. We wanted to empathize with the patients, because we understand that no one wants to be in the hospital. By sticking with a local hospital, patients can get back to their desired activity. We accentuated that undesired-to-desired position by transitioning from a black & white to a full-color scene.
